Sony Takes the Baton in Asia’s Entertainment–Web3 Convergence
Sony's Soneium blockchain is partnering with Japan's Idol Runway Collection to reward fan engagement on-chain.Summary
Sony Block Solutions Labs is integrating its Layer-2 blockchain platform, Soneium, with the Idol Runway Collection (IRC), Japan's largest idol and fashion festival, to revolutionize fan engagement in Asia's entertainment sector. This collaboration uses Soneium's AI-powered infrastructure to convert measurable fan support on platforms like X into an on-chain "IRC Score," which is distributed without gas fees and determines membership tiers offering real-world benefits for the 2026 event. This measurable fandom contribution system is planned to expand beyond J-Pop into anime and fashion. The article contrasts this participatory model with past failures, like HYBE and Dunamu's Momentrica, which failed by offering static digital collectibles without utility. Successful Web3 integration, as demonstrated by Korea's tripleS group, requires active participation architectures, a focus Soneium's scalable network is designed to support.
(Source：BeInCrypto)