When Conversation Becomes Capital: Flipster’s Head of Product on How InfoFi Is Rewiring Crypto Markets

Online conversations heavily influence crypto markets, but traders struggle to differentiate credible insights from noise generated by engagement farming. Information Finance (InfoFi) is emerging as a structure to address this credibility vacuum by rewarding contributors based on authentic participation and shared insight rather than mere reach or paid amplification. Youngsun Shin, Head of Product at Flipster, explained that their collaboration with Kaito integrates conversation mapping with verifiable user activity (like trading and platform engagement) to elevate creators whose influence is earned. This is exemplified in Flipster's Creator Leaderboard, which prioritizes usage-based metrics over superficial engagement, effectively filtering out bots and low-trust behavior. Shin envisions a long-term future with integrated reputation layers combining trading, social impact, and user credibility, formalizing the intuitive understanding that meaningful conversations drive markets.

(Source：BeInCrypto)