Fanatics Enters Prediction Markets via Crypto.com Partnership
CoinDesk
Fanatics is launching a prediction markets platform in partnership with Crypto.com within the next few weeks.Summary
Sports merchandiser Fanatics is entering the prediction markets business through a partnership with Crypto.com, according to CEO Michael Rubin. The new platform is expected to launch in the next couple of weeks. Prediction markets allow users to bet on the outcomes of real-world events, such as elections, sports, and economic indicators. Given Fanatics' strong ties to sports, the platform may initially focus on sports-related outcomes. Rubin acknowledged that regulatory hurdles exist, as Fanatics is currently licensed in only 23 U.S. states, but he sees potential demand in the remaining states. If successful, this new venture could compete with established platforms like Kalshi or Polymarket.
(Source：CoinDesk)