How Prediction Markets Could Create Crypto’s Next Billion Users
Prediction markets are rapidly growing and could onboard crypto's next billion users by offering intuitive, culturally relevant betting on diverse events.Summary
Prediction markets, once niche, are experiencing massive growth in 2025, with platforms like Polymarket and Kalshi achieving billion-dollar valuations. While early crypto prediction markets like Augur and Gnosis existed, modern platforms, often blockchain-based (like Polymarket on Polygon), are unlocking new financial markets by allowing individuals to bet on a wide array of events, such as Fed rate cuts or political outcomes, which were previously inaccessible.
This rising popularity is evidenced by record notional trading volume, hitting $3.3 billion in early November. Experts suggest this growth is driven by increased market access and the development of new market categories, such as "mention markets" betting on public figures' statements. The ultimate potential lies in onboarding mainstream users who may not realize they are interacting with blockchain infrastructure, mirroring Brian Armstrong's prediction that many future crypto users won't know they are using it.
(Source：BeInCrypto)