Bridging Mining Rewards and Everyday Spending: Interview with EMCD’s Regional Head of Partnerships Abderrahman Ghiadi
EMCD's new Payment Card allows users to spend cryptocurrency rewards instantly for daily purchases, bridging digital assets and real-world spending.Summary
EMCD, evolving from a major mining pool into a full crypto ecosystem, has launched the EMCD Payment Card to solve the gap between holding digital assets and everyday spending. Abderrahman Ghiadi, EMCD’s Regional Head of Partnerships, explained that the card enables users to top up with USDT from their EMCD Wallet and spend anywhere Mastercard is accepted, both online and in-store, within minutes after KYC.
Ghiadi noted that this expansion, which includes products like Wallet and Coinhold, aims to create a closed-loop ecosystem where users can earn, manage, grow, and spend their crypto in one space. The card specifically targets miners and long-term holders, challenging the traditional HODL mentality by turning rewards into accessible payment tools for daily needs like flights and groceries.
Looking ahead, EMCD's 18-month focus is on behavioral change, aiming to make the Payment Card a default spending tool globally. User feedback indicated a strong desire for ease of access and intuitive user experience, which EMCD is prioritizing to seamlessly link digital rewards with daily life.
(Source：BeInCrypto)