In Conversation with KuCoin’s Alicia Kao: Why Trust Is the True Currency of Crypto’s Next Chapter

KuCoin Managing Director Alicia Kao detailed the exchange's strategy to balance innovation with robust user protection, encapsulated in their new slogan, "Trust First. Trade Next." This approach aims to solidify credibility as institutions enter the crypto market without abandoning their retail user base, as both segments are considered vital. To serve institutions, KuCoin introduced features like the Off-Exchange Settlement (OES) framework and is exploring Real-World Asset (RWA) tokenization. Furthermore, the exchange is leveraging more mature AI models to enhance services like trading bots, while users increasingly focus on earning from their assets. Regarding its reputation as an altcoin haven, Kao emphasized a rigorous, compliance-focused due diligence process for new listings, collaborating with regulators where necessary. The foundation of trust is reinforced by achieving four international certifications (CCSS, SOC 2 Type II, ISO 27001:2022, ISO 27701:2025) and maintaining strong cybersecurity and risk management synergy.

(Source：BeInCrypto)