Zero-Knowledge Identity Startup Self Raises $9M, Introduces Points Program
Zero-knowledge identity startup Self secured $9 million in seed funding and launched a points program to boost on-chain verification adoption.Summary
Self, a zero-knowledge identity and proof-of-humanity protocol utilized by entities like Google and Aave, announced it has raised $9 million in seed funding. The funding round included investments from Greenfield Capital, Startup Capital Ventures x SBI Fund (SoftBank), Spearhead VC, and Verda Ventures, alongside angel investors such as Casey Neistat and Sandeep Nailwal (Polygon).
Self provides privacy-preserving identity infrastructure using zero-knowledge proofs and verifiable credentials, allowing users to confirm attributes like age or uniqueness without revealing sensitive personal data. The protocol supports various verification methods, including biometric passports and national IDs, and offers lightweight mobile onboarding via Self Connect.
The company also introduced a points-based rewards program designed to incentivize users for verifying their identity and interacting across partner platforms. Self's technology is already integrated with Google, Aave, and Velodrome, supporting use cases ranging from Sybil-resistant airdrops to OFAC-compliant token distributions.
(Source：CoinDesk)