Polymarket signs multi-year partnership deal with UFC as prediction market integrations stack up

Polymarket and TKO Group Holdings have announced a multi-year partnership making the prediction platform the exclusive partner for both UFC and Zuffa Boxing. This collaboration aims to integrate prediction market technology directly into the live fan experience, complementing regulated sports betting. Features will include a real-time prediction scoreboard during UFC broadcasts to visualize global fan forecasts round-by-round. Polymarket founder and CEO Shayne Coplan stated this gives fans a new way to participate actively. Furthermore, the partnership includes launching social content series about potential matchups to create new topical markets. Polymarket will also be the first brand partner for Zuffa Boxing, debuting in January 2026. This deal follows a recent surge in Polymarket integrations across sports and finance, including partnerships with Google Finance and Yahoo Finance, coinciding with the platform reportedly reopening its U.S. platform in beta after resolving a 2022 enforcement case with the CFTC.

(Source：The Block)