UFC to Debut Fan Prediction Scoreboard in Polymarket Deal

TKO Group Holdings, the parent company of UFC and Zuffa Boxing, has entered into a multi-year partnership with prediction market platform Polymarket. This deal marks the first time sports organizations will directly integrate prediction market technology into live fan experiences. The centerpiece of this integration is the new Fan Prediction Scoreboard, which will display real-time forecasts from fans globally as UFC fights occur. TKO's CEO, Ariel Emanuel, stated this will transform passive viewership into active participation. Polymarket's markets function as social forecasting tools, showing evolving market prices based on yes-or-no questions about fight progression, adding a new storytelling layer to broadcasts. Furthermore, Polymarket will become the first official brand partner of Zuffa Boxing, handling in-arena activations and digital content for its January 2026 launch.

(Source：CoinDesk)