UFC’s parent company signs multiyear deal with Polymarket to bring real-time prediction markets to live fights
Crypto Briefing
TKO Group Holdings partnered with Polymarket for a multiyear deal to integrate real-time prediction markets into live UFC and Zuffa Boxing events.Summary
TKO Group Holdings, the parent company of UFC and Zuffa Boxing, has entered into a multiyear agreement with the prediction market platform Polymarket. This partnership aims to integrate crypto-powered prediction market technology directly into live combat sports events, enhancing fan engagement beyond standard sports betting. Polymarket will provide real-time data visualizations during fights, tracking metrics like fan sentiment and momentum. This deal follows Polymarket's previous collaborations with other sports entities, signaling growing mainstream acceptance of prediction markets in professional athletics.
(Source：Crypto Briefing)