BeInCrypto x ICP Hubs Webinar: Marketing Fundamentals for Startups
A webinar featuring Alevtina Labyuk emphasized that sustainable Web3 brand building relies on trust, visibility in credible sources, and a long-term, 360-degree marketing approach.Summary
The BeInCrypto x ICP Hubs webinar, led by Alevtina Labyuk, focused on the marketing fundamentals necessary for lasting Web3 startups, centering the discussion on the paramount importance of trust.
Labyuk stressed that visibility without credibility is merely noise; projects must ensure their online footprint is discoverable in trusted environments like high-reputation media, as users immediately Google new projects for validation. She warned that a lack of credible coverage results in hidden losses of potential supporters. Furthermore, she advocated for a 360-degree marketing approach, combining reputation building (via outlets like BeInCrypto, Bloomberg), reach (ads, KOLs), conversions (airdrops, quests), and retention (CRM).
The session concluded by highlighting time as a strategic asset, noting that genuine brand trust requires 40 to 70 consistent touchpoints over several months, not short bursts of hype. Founders must view marketing as education, focusing on articulating their value proposition clearly, as brilliant code alone is insufficient without a resonant story.
(Source：BeInCrypto)