’Sunk-cost-maxxing’ is killing long-term crypto development

Rosie Sargsian, head of growth at Ten Protocol, argues that 'sunk-cost-maxxing'—taking the sunk cost fallacy to an extreme—is destroying long-term crypto development. Founders frequently pivot at the first sign of trouble, slow growth, or fundraising difficulty, leading to an accelerated 18-month product cycle where new narratives quickly rise and fall. Sargsian notes that while this cycle used to take years, it is now compressed, especially as venture funding tightens. Building meaningful infrastructure requires 3-5 years, but founders are incentivized to chase current hot narratives to retain investors and teams. Sean Lippel of FinTech Collective echoed this, criticizing founders who get rich without building longevity and noting resistance to proposals like longer token vesting periods that would encourage long-term thinking.

(Source：Cointelegraph)