Steak n Shake isn’t just flipping burgers; they’re funneling profits directly into a Strategic Bitcoin Reserve

Steak n Shake has become the first major U.S. restaurant chain to create a Strategic Bitcoin Reserve (SBR), directing all received Bitcoin payments straight into a corporate treasury. This move follows their earlier adoption of Bitcoin payments across hundreds of locations, which reportedly cut processing costs in half and boosted sales. Beyond holding the cryptocurrency, the company donates 210 satoshis for every 'Bitcoin meal' sold to the Open Sats Initiative to support Bitcoin network developers. Furthermore, customers can receive $5 in free Bitcoin via the Fold App when purchasing a Bitcoin Steakburger, driving grassroots adoption. The chain reported a significant 15% same-store sales jump last quarter, which they attribute to the support from the Bitcoin community, signaling that Bitcoin is becoming a mainstream corporate treasury asset.

(Source：CryptoSlate)