Steak ‘n Shake Bitcoin reserve: Happy meal for hodlers or nothingburger?

Steak ‘n Shake has announced the creation of a Bitcoin treasury, allocating all Bitcoin payments received from its restaurants to a strategic reserve. The company will also donate 210 sats (approximately $0.23) to OpenSats for every Bitcoin meal sold, supporting Bitcoin Core and open-source development. While the exact percentage of sales made in Bitcoin remains undisclosed, revenue figures suggest accumulation will be gradual. Steak ‘n Shake highlighted a 50% reduction in processing fees by accepting Bitcoin instead of credit cards. A partnership with Fold allows customers to earn $5 in BTC when purchasing a “Bitcoin Meal” or “Bitcoin Steakburger,” aiming to introduce Bitcoin to a broader audience through everyday transactions. Fold’s CEO, Will Reeves, believes this initiative represents real Bitcoin adoption.

(Source：Cointelegraph)