Steak ’n Shake Launches First-Ever Strategic Bitcoin Reserve

Steak ’n Shake is making history as the first major restaurant to create a Strategic Bitcoin Reserve (SBR), into which all payments received in Bitcoin will be deposited. This move signals a significant step toward broader bitcoin adoption for the fast-food chain. As part of the initiative, the company will donate 210 sats from every Bitcoin Meal sold to the Open Sats Initiative, Inc. for 12 months. Furthermore, customers who purchase and register their Bitcoin Steakburger via the Fold App will receive $5 in free Bitcoin. This announcement follows a strong financial quarter where same-store sales increased by 15%. The company has also partnered with Fold for a limited-time promotion tied to the Bitcoin Steakburger, which features the Bitcoin logo on the bun. Steak ’n Shake previously adopted Bitcoin payments via the Lightning Network, which executive Dan Edwards noted reduced processing fees by 50% and immediately boosted transactions, confirming the move was a genuine payment upgrade rather than just marketing.

(Source：Bitcoin Magazine)