Steak ’n Shake Partners With Fold to Launch $5 Bitcoin Burger Reward
Summary
Fast-food chain Steak ’n Shake has partnered with the bitcoin rewards company Fold Holdings for a limited-time promotion where customers can earn $5 in Bitcoin. To receive the reward, diners must purchase a Bitcoin Meal or Bitcoin Steakburger at a participating location, visit bitcoinmealdeal.com, upload their receipt, and redeem a code via the Fold app. This marks the first time a U.S. restaurant chain has linked a menu item directly to Bitcoin rewards, with the burger buns even stamped with the Bitcoin logo. Fold CEO Will Reeves stated this initiative brings Bitcoin into everyday life, potentially serving as many people's first introduction to owning the cryptocurrency. This partnership deepens Steak ’n Shake's commitment to Bitcoin, following its earlier adoption of Lightning Network payments across all U.S. locations and publicly abandoning plans to accept Ethereum. The campaign launches on the 17th anniversary of the Bitcoin white paper.
(Source:Bitcoin Magazine)