Ferrari to launch digital token to let fans bid on its Le Mans-winning race car
Ferrari will launch a digital token for elite clients to bid on its Le Mans-winning 499P race car in a 2027 auction.Summary
Ferrari is launching the "Token Ferrari 499P" in partnership with fintech firm Conio, exclusively for members of its elite Hyperclub, which consists of 100 top clients passionate about endurance racing. This digital token will allow holders to trade among themselves and participate in exclusive auctions, most notably one for the Le Mans-winning Ferrari 499P endurance race car, scheduled to debut alongside the 2027 World Endurance Championship season. Ferrari's Chief Marketing and Commercial Officer, Enrico Galliera, stated the initiative aims to strengthen the sense of belonging among its most loyal customers. This move follows Ferrari's earlier adoption of cryptocurrency payments (BTC, ETH, USDC) in the US and Europe, although those transactions are automatically converted to fiat currency. Conio, which is seeking a MiCA license in the EU, views this as a significant milestone in luxury tokenization.
(Source：Cointelegraph)