Tether Eyes Fresh Investments to Push USAT Stablecoin to 100M Americans at December Launch
Tether plans to launch its U.S.-compliant USAT stablecoin in December, targeting 100 million American users through new investments and partnerships like Rumble.Summary
Tether is preparing to launch its U.S.-compliant stablecoin, USAT, in December, aiming to reach 100 million American users, according to CEO Paolo Ardoino. USAT is issued by Tether America, a joint venture with Anchorage Digital, and is designed to comply with U.S. federal regulations, including the GENIUS Act requirements. A key distribution strategy involves leveraging Rumble, the video platform Tether invested heavily in, which already has 51 million U.S. monthly active users. Ardoino stated that Tether is pursuing investments in two or three additional companies, potentially social media or content platforms, to bridge the gap from 51 million to the 100 million user target, positioning USAT for payments within the creator economy to compete with services like PayPal. Ardoino expressed confidence that USAT's existing user base access will make its offering unbeatable. The article also notes Tether's overall growth, with its flagship USDT supply rising to $182 billion, and its gold-backed token XAUT surging due to retail demand, particularly in Central and South America and Asia.
(Source：CoinDesk)