Buy BTC like phone credit: Can Bitcoin prepaid cards win Asia’s cash economy?

Moon Inc., a Hong Kong-listed company, has raised approximately US$8.8 million through new shares and convertible notes to finance the rollout of a Bitcoin prepaid card across Asia, starting with Thailand and South Korea. This initiative positions the company to insert Bitcoin purchases directly at the point of retail top-up, bypassing centralized exchanges to tap into cash-first segments where traditional banking penetration is low. The strategy leverages Moon Inc.'s existing wholesale distribution network for prepaid telecom products, aiming to convert familiar top-up workflows into incremental BTC acquisition without immediate KYC hurdles. The company's ability to succeed hinges on aligning fee structures and purchase limits with impulse-buy patterns, managing liquidity risk for instant BTC settlement, and navigating compliance for potential remittance use. The public listing provides investors with structured disclosure on the execution of this Pan-Asian expansion.

(Source：CryptoSlate)