NHL reaches licensing agreements with Polymarket and Kalshi: WSJ
Crypto Briefing
The NHL has signed licensing agreements with prediction market platforms Polymarket and Kalshi, according to the WSJ.Summary
The National Hockey League (NHL) has finalized licensing agreements with prediction market platforms Polymarket and Kalshi, as reported by the Wall Street Journal. These deals permit Polymarket and Kalshi to utilize the NHL's trademarks, including team names and logos, within their respective markets. This move aligns with the NHL's strategy to find innovative methods for fan engagement, mirroring trends seen in other emerging sports leagues partnering with prediction markets like Kalshi. Polymarket's recent strategic alliance with the parent company of the New York Stock Exchange is noted as having bolstered its credibility ahead of this agreement.
(Source：Crypto Briefing)